Earthling Month by Whole Foods

Experience Design, Campaign

To celebrate Earth Month, we worked with Whole Foods Market to create an integrated experience centered around strange and curious creatures, known as Earthlings. Moving away from the negativity and finger-pointing associated with many sustainability campaigns, our goal was to create a fun and playful experience for the environmentally conscious consumer.


The campaign included an online hub with an ever-changing flow of ideas, inspiration and conversation. In addition we created in-store branding, sharable digital content, and influencer kits.