Social, Strategy, Content Development
Brooks is an athletic brand focused on the joy of running. We aimed to use social media to engage the running community in empathetic and inventive ways. Our goal was for them to connect and interact with the brand in a personal, yet fun way.
We helped Brooks engage a younger demographic by speaking their language and using the channel they use, Snapchat. We created a series of Snapchat videos that playfully flirted with runners; tempting them to ditch their tired old shoe and get with the best. At the time, this was one of the first brand activation on Snapchat.
National Running Day
National Running Day should be a widely recognized holiday. We created our own holiday rituals and traditions for National Running Day. The series of illustrated representations of quirky running rituals was seeded on Brook’s social channels a week leading up to National Running Day.
The Future of Running
Brooks turned 100 years old and we wanted to share the joy of this milestone with all of the Brooks digital community. We created a celebratory motion graphics video that highlighted Brooks innovative spirit through a playful and lighthearted take on the future.
Next project: Stanley Piano